Multi-platinum and award-winning artist Loreen releases her latest single “Gravity”

Wednesday 11th December 2024

Release date: Out now Label: Promised Land

Today, multi-platinum and award-winning artist Loreen releases her latest single “Gravity” via Promised Land Recordings. An emotive and transcendent track, "Gravity" captures the magnetic pull of connection and self-discovery, inviting listeners into an immersive soundscape of sultry melodies and introspective lyrics. Listen HERE.

"Gravity" marks another bold chapter in Loreen’s evolution as an artist, blending her signature electro-pop sound with rich, world-music influences. This deeply personal song delves into the universal dance between longing and intuition, exploring the gravitational force that draws us toward both love and lessons.

"‘Gravity’ is about the invisible forces that shape us—the pull of love, the weight of desire, and the quiet voice within that guides us through it all. It’s a song about trust, both in others and in ourselves, and finding beauty even in moments of uncertainty. Through this track, I wanted to capture the duality of being held by something larger than us, yet still choosing to follow where it leads," Loreen says.

The track’s haunting chorus, “Your gravity, I will follow you,” is paired with driving rhythms, and a richly layered production helmed by acclaimed producer Kyle Shearer (Raye, Carly Rae Jepsen, Becky G) and co-writer Jesse St. John (Charli XCX, Kim Petras, Kylie). Together with Loreen, they create an emotional anthem that resonates with listeners on both a deeply personal and universal level.

“Gravity” follows the groundbreaking success of Loreen’s hit, “Tattoo”, which topped charts in over 10 countries and further cemented her place as one of the most compelling voices in pop music today. With over 2 billion streams, Loreen’s ability to craft music that bridges the personal and the collective remains unparalleled.

Voir Fashion Issue 33 was released this week celebrating those who are daring to be different and those who are willing to stir cultural shift in the creative industry. Loreen wears ‘Tied-Up’ body suit: Whitaker Malem for the cover of Voir Fashion Magazine and Brand Di Minno shoes. Loreen teases a new album and working with some exciting collaborative artists.

Posted by Craig Jones