Zara Larsson releases anthemic new single, ‘You Love Who You Love.

Release date: Out now Label: Black Butter

Zara Larsson has today premiered anthemic new single, ‘You Love Who You Love.’ New album Venus will see a release on February 9th, featuring the hit singles ‘On My Love’, ‘Can’t Tame Her’, and much more to follow soon. Zara’s world tour kicks off in the UK next month, including two dates at London’s Roundhouse and promises the kind of all-singing, all-dancing spectacle Larsson is now famed for. 

Venus’ goddess-energy is exemplified on ‘You Love Who You Love’, in which Zara summons the Scandi pop-rock anthems of Max Martin in this cautionary tale on toxic relationships. Produced by rising duo MTHR in collaboration with Larsson’s frequent collaborators MNEK and Danja, Zara recalls that “we started writing over PRIDE, and began talking about how amazing it is that anyone can love anyone - but that doesn’t mean you always should! We’ve all had that friend, or been that friend, who keeps going back to someone who’s bad for them, and ‘You Love Who You Love’ is saying enough is enough.” 

With her elevated sound, eclectic style and unifying vision, Zara Larsson is one of modern pop’s most essential stars. It’s an evolution she takes to the next level on Venus, which mixes the mythic and the personal in its exploration on modern love: whether with a partner (‘You Love Who You Love’), your family (‘On My Love’), your craft (‘End Of Time’) or with yourself (‘Can’t Tame Her’), it’s Zara’s most dynamic and fully-realised work to date. The project was conceived by Zara with a diverse but more focused team of collaborators, which proved essential to the breadth of the record and the goal of representing all sides of herself. The results are pure, unexpected chemistry: the classic-songwriting tradition of Rick Nowells (Madonna, Lana Del Rey) paired with the maximalist beats of Danja (Britney’s Blackout), or long-time London ally MNEK coupled up with Swedish duo MTHR on ‘You Love Who You Love’. 

 Craig & Scott