Multi-platinum international award-winning artist Loreen unveils highly anticipated new single, “Is It Love”

Monday 23rd October 2023

Release date: Out now Label: Polydor

Friday 13 October 2023, London, UK – Today, multi-platinum international award-winning artist Loreen unveils highly anticipated new single, “Is It Love” produced by Swedish record producer and songwriter, Rami Yacoub (Ariana Grande, Lady Gaga, Madonna) at MXM Studios via Universal. Listen HERE.

Loreen says: “Is It Love” was born from a place of seeking clarity, it’s a song describing and contemplating a love that’s so deep but at the same time filled with confusion. It’s about realising that to create a deeper understanding of yourself you need to accept the duality of life, that distortion and clarity goes hand in hand and are equally as important. And to experience the depth of true love, both to the self as well as to others, you have to accept and experience the depth of pain.”

Loreen’s powerhouse voice takes center stage. Introspective verses glow over cinematic production as the momentum swells into a soaring Sia-like chorus punctuated by vocal “spiritual pop” fireworks. She opens up like never before as she wonders “Is It Love” on this engaging and enthralling new anthem. “Is It Love” is about the duality in love. How there’s no light without darkness, no clarity without distortion and no love without pain.

The track is written by MTHR (”Can’t Tame Her” – Zara Larsson, “Better Days” – Neiked) together with Dag Lundberg (”Where Are You Now” - Lost Frequencies) and Maia Wright (Armin Van Buuren, Gryffin NOTD). The vocal production is made by Albin Nedler (Harry Styles, Sam Smith, Selena Gomez), and mix engineer Josh Gudwin (Bad Bunny, J Balvin, Justin Bieber).

Posted by Craig Jones