Alessandra unleashes "Pretty Devil", her Eurovision follow up single

Sunday 11th June 2023

Release date: TBC Label: Polydor

Pop queen in the making, 20-year-old Italian-Norwegian Alessandra today shares her new, universally empowering dance-banger ‘Pretty Devil’. This follows her UK top 10 hit ‘Queen of Kings’, which secured her a place in the Top 5 at the Eurovision Song Contest 2023.

An ode to self confidence and learning your own potential, ‘Pretty Devil’ is an electro-pop banger filled with Alessandra’s boundlessly confident vocals atop soaring harmonies and pulsating synths that explodes into a irresistibly catchy anthemic chorus. The track was written and produced in collaboration with Audun Agnar Guldbrandsen, Margrethe Frich, Ludwig Gassner and Einar Eriksen Kvaløy.

On the single, Alessandra offers: ‘The song is about me singing to a girl that knows that she’s gorgeous, but at the same time carries a lot of insecurities with her. The goal of the song is for her to see herself the same way I see her. I love when she is herself and proud of it. Just ‘be the pretty devil you are’

Her jaw dropping performance at last month’s Eurovision had commentator Graham Norton swooning, ‘Queen Of Kings’ earned itself a spot in the Official UK Charts Top 10, and peaked at #4 in the Spotify UK Charts and #28 in the Global Spotify Charts, climbing a whopping 103 places after the final which was the biggest jump of all Eurovision entries. The track also peaked at #58 on Billboard 200.

 In a matter of weeks Alessandra’s TikTok following has more than doubled to 1.2M followers. ‘Queen of Kings’ has now surpassed a staggering 100 million global streams with a peak of 2.4M daily streams.

On her future, Alessandra says, ‘I’ve written a lot of songs, and I’m looking forward to continuing building my artist career. I will release a lot of new music, and in 2024 I will go on tour and perform in lots of different cities.’

Two weeks ago, Alessandra announced her very first tour, ‘The Queen Of Kings Tour’, with a whopping 20 dates across the UK and Europe including London’s O2 Academy Islington. Buy tickets here. This announcement came alongside the launch of her merch collection as well as the digital collectibles for Queen of Kings, via Centaurify.io.

Posted by Craig Jones