Zara Larsson drops brand new single ‘End Of Time’

Saturday 20th May 2023

Release date: Out now Label: Epic/Black Butter

Multi-platinum pop icon Zara Larsson has today dropped brand new single ‘End Of Time’ alongside a stunning, coming-of-age themed video. It’s the second preview of the Scandinavian star’s new era to follow hit single ‘Can’t Tame Her’, with Larsson also confirming her acting debut this week in Netflix’s upcoming 2024 film, ‘A Part Of You’.

‘End Of Time’ is an instant Zara Larsson classic, embodying her innate understanding of all Pop can do. Part symphonic power-ballad, part dystopian dance-banger, ‘End Of Time’ summons Loud-era Rihanna and the emotional high-stakes of hometown heroes Abba in an unguarded declaration of desire (“I want your love / To redefine / The very meaning of my life / Undo the fabric of my mind”). Written and produced alongside chief collaborators Rick Nowels (Lana Del Rey, Dua Lipa) and Danja (Britney Spears, Timbaland), the ‘End of Time’ video takes this in a cinematic new direction: it imagines visiting your younger self just for one day, and captures the need to follow that inner drive - and fearless dancer - from childhood until the ‘End Of Time’.

Zara Larsson made an electric return to the world’s stage this spring with ‘Can’t Tame Her’, a fierce, female-forward anthem delivered in suitably-unstoppable fashion. Now on its sixteenth week and counting in the UK Top 40 - where the track reached number 3 on iTunes, just reached number 1 on US Dance Radio, and has already surpassed 50 million streams - Zara Larsson’s propulsive and effortlessly positive presence has been felt worldwide: from the cover of Vogue Scandinavia and ‘Late Night With Seth Meyers’ to Eurovision, ‘Diary Of A CEO’, and a roadblock-reception at London’s G-A-Y. The success of ‘Can’t Tame Her’ coincides with Zara’s newly-minted alliance between her own Sommer House label and Sony Music, in a trailblazing deal which saw the still-just-25-year-old simultaneously take control of her entire recording catalogue (which has been streamed over 9 billion times).

In charge and unfiltered, Zara Larsson’s handle on Pop feels both perfectly of the times and - on the euphoric, existential ‘End Of Time’ - increasingly timeless. Next up, Zara Larsson will take her incredible live show around the world this summer: dates already confirmed include BBC Radio 1’s Big Weekend (May 28th), Capital FM’s Summertime Ball (June 11th), Lollapalooza Stockholm (June 29th) and Benicassim (July 13th), with more from Zara Larsson coming soon.

Posted by Craig Jones