Zara Larsson returns today with brand new single 'Love Me Land'

Monday 13th July 2020

Release date: Out now Label: Black Butter

Multi-platinum pop star Zara Larsson returns today with brand new single 'Love Me Land'. The 22-year-old phenomenon - who has been nominated for 4 BRIT Awards and racked up over 6 million followers on Instagram - drops 'Love Me Land' alongside a stunning visual that also introduces her much-anticipated second international album.

Welcome to 'Love Me Land', and Zara Larsson's arrival at pop's top table. Written alongside the powerhouse team of Julia Michaels and Justin Tranter (Selena Gomez, Dua Lipa, Justin Beiber), 'Love Me Land' combines Zara's love of Swedish dramatists like Abba with the sort of pulsing, attitude-heavy R&B reflecting her lifelong obsession with Beyonce. In its cinematic transition from a breakup to the flush of new romance, 'Love Me Land' finds Zara on typically candid form: this is, though, a young woman who has clearly grown into her sound (and herself), with the same no-bullshit sensibility that has earned Larsson her vast global audience. 

"I wrote 'Love Me Land' with my friends Justin and Julia after a long period of writing for my sophomore album," says Zara. "It felt like a kind of eureka moment in understanding the journey I’ve gone on in discovering what it is to be a woman and an artist. The song is about accidentally falling in love but owning it, and I think that combines two things I love and do well - female empowerment and pop bangers! At the moment, we’re all experiencing this scary unknown world and having to endure some hard realities; I hope this can provide a little escapism for everyone, because sometimes dancing can solve everything, even just for a moment."  

Zara Larsson has all the makings of a classic pop star, but in the most contemporary form. Her unshakeable enthusiasm for music saw Larsson land her first number 1 single aged 15, but also feels deeply rooted in the national psyche of Sweden. Zara's sixth sense for pop melodies have powered a series of chart-bulldozing anthems ever since (including 'Lush Life', 'I Would Like', 'Symphony', 'Never Forget You', and 'Ruin My Life'). Zara Larsson's ambition, though, only starts with the hits. Few mainstream acts can claim to have performed before the Nobel Prize committee, won an award for feminism from Sweden's oldest womens' rights organisation, and led a Durex campaign in association with the HIV charity Red in the same breath as having toured stadiums with Ed Sheeran, or worked with BTS, Ty Dolla $ign and Mura Masa. A budding Gen Z role model, Zara is as fluent in the magic of pop music as she's likely to speak without filter on love, sex, and online life (sample tweet: “Feminism and man hating are two different things. I support both"). 

Completed under lockdown, the deeply personal but ultimately uplifting wonderland of Zara Larsson's second album makes her return to the world's stage all the more timely. Here is a new kind of pop star for the new normal, and a fearless young woman simply born to do it. 

Craig & Scott

Posted by Craig Jones