DJ/producer Chantel Jeffries releases her new single, “Chase The Summer” featuring Jeremih, via 10:22 pm/Capitol Records. Chantel’s infectious production combined with Multi-Platinum vocalist Jeremih’s enticing invitation to romance create an infectious summer anthem.
The summer fun continues in the official video, which unveils Chantel’s capsule collection with Gen-Z style destination superdown.com. Dancers and talent in the video, including Chantel, Cindy Kimberly and Alissa Violet, are wearing exclusive superdown styles. View the video HERE on Chantel’s YouTube channel.
Merging fashion with music, the capsule collection is available to shop via in-video links directly within the music video, making it the first shoppable experience through music videos on YouTube.com. Chantel’s sexy, summer style is weaved throughout the collection, which includes a mix of bodysuits, colorful swimsuits and strappy crop tops in leopard print, neon colors and satin textures.
Chantel says, “I’ve always believed that music and fashion go hand in hand. I’m so excited to be able to continue my relationship with Revolve and launch my own capsule collection with superdown. To be able to have my collection be shoppable through my music video is something I always thought would be a cool experience for my fans and I am so grateful and excited we were able to make it happen.”
“We wanted to find a way to highlight and merge Chantel’s brand power with her music,” adds Alexis Fleischer of Timeline MGMT, who manages Chantel Jeffries. “Creating the first shoppable music video experience seemed like a natural way to accomplish that – and speaks to Chantel’s trailblazing nature. Going forward, this concept can change the way artists and brands work together on a visual content basis.”