Rich Kid$ ft IDA

Jay Pryor

Rich Kid$ ft IDA

Release date: TBC Label: Positiva / Virgin EMI

Not many (then) 19-year olds can boast writing credits with some of the most outstanding pop and dance icons of the moment. Imagine working with 1D’s Louis Tomlinson and EDM overlord Steve Aoki on international hit ‘Just Hold On’ from the off, with over 500 Million worldwide streams it’s a song that debuted at #2 in the UK charts and scored Steve Aoki his biggest hit ever on both sides of the Atlantic. 

Dubliner Jay Pryor’s talent was recognised early by leading tastemakers, he has since gone on to become one of this year’s fastest emerging and most talked about young UK DJ/ Producers. Already enjoying half a million monthly Spotify listeners and gaining support from the titans of the scene from BBC Radio 1’s Pete Tong to headlining names of the moment Tiesto, Martin Garrix and The Chainsmokers everything is pointing to him being 2018’s one to watch. 

Not stopping there, he set his sights on remixing 1D’s Niall Horan’s ‘Slow Hands’ which peaked at #1 ‘Remix’ on US Radio as well as applying his remix touch to Snakehips & ZAYN, Alan Walker and Digital Farm Animals.

Known for his breezy, catchy crossover pop dance. He has jumped from being another self-taught bedroom producer with a head full of dreams, to an in-demand artist with millions of streams with previous releases ‘All This’ and ‘Teenage Crime’ collectively streamed over 16 million times and counting. 

Now at the advance age of 22 he is about to present his first major label release, recently signed to Positiva / Virgin EMI, undoubtedly marking the first moment in a promising future career. He presents ‘Rich Kid$ ft. Ida’, a perfect summer pop dance track, that follows his now signature production armed with an infectious vocal and destined for your favourite playlist, radio station and international dancefloor.

Jay says of the inspiration of the track and explains what the real meaning of being rich should be in today’s society…

‘… as a society we’re encouraged to look for fulfilment in the wrong places and often don’t appreciate the qualities we all have within us that make us rich. The record is really about sticking two fingers up to the conventional definition of being ‘rich’ as having material wealth. Instead, I want to encourage everyone to embrace their greatness and recognise their ability to achieve their goals regardless of whatever it may feel like wider society has already determined for them in life.’

2018 is Jay Pryor year and with shows already under his belt from many major UK clubs including Ministry of Sound and international DJ dates. Jay Pryor is a genuine home-grown talent – watch this space.