Armed with an arsenal of hits including ‘Despacito’, Echme La Culpa’ & ‘Calypso’, Luis Fonsi sent shockwaves around the world reaching No.1 in multiple charts, breaking sale and streaming records worldwide. This Friday the Grammy winning superstar will make a ground-breaking return with the highly anticipated video for new single ‘IMPOSIBLE’ featuring South American sensation OZUNA.
Taken from Fonsi’s forthcoming studio album, ‘Imposible’ is a sure-fire reggaetón hit flavoured with Latin heat and a deafening baseline! The song rides a calypso laced beat over a melody caught half way between naughty and nice, topped off with impressive vocals from both Fonsi and Ozuna. According to Luis Fonsi, "the song is a confession from a man's point of view to a woman, who recounts the moment when he realizes that no one can love her as he does.” An accomplished writer, Fonsi goes on to add “Now and then men have to be honest, undress what we feel, and it's nice to be able to put a little rhythm and flavour to a romantic song."
Acknowledging the young Latino trap artists’ unique sound, Luis Fonsi wrote the song with Ozuna in mind, referencing his voice as the perfect balance between urban and melodic. The result is a melancholy but cheerful song, which listeners will fall in love with at first listen.
Shot at a Miami train station, ‘Imposible’ was directed by Carlos Perez, the eye behind ‘Despacito’, YouTube’s most watched video of all time with a staggering 5.61 billion views.
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