"In & Out Of Love" Melanie C

Saturday 8th August 2020

Release date: 29/07/2020 Label: Red Girl Media

Global superstar Melanie C has announced the release of her highly-anticipated eighth studio album today. ‘Melanie C’ is released October 2nd, and lands alongside new single 'In And Out Of Love' (with an incredible video shot in London's iconic Alexandra Palace).

Destinations for Melanie’s UK and European headline tour in May 2021 have also been confirmed today, with more information to be unlocked over the coming weeks (access to the pre-sale is available when pre-ordering the album via her website). 

All this follows a remarkable period for Sporty Spice, whose empowering recent single 'Blame It On Me' went top 20 on UK airplay and came hot on the heels of the album's defiantly reflective first single, 'Who I Am' (which also went number 1 on iTunes worldwide). Having appeared on the likes of 'The Late Late Show With James Corden' to BBC 1's 'The One Show', Melanie has also brought fans around the world together under Covid: whether leading Q&As on physical and mental wellbeing, the next generation of Girl Power (see an interview with Rina Sawayama for Crack Magazine), the realities of life in lockdown (she recently spoke to Daisy May Ridley for the 'Happy Place' festival) or putting together a specialist DJ mix for i-D Magazine.

Melanie's forthcoming studio album is further introduced today by timely new single, 'In And Out Of Love'. It is - in Melanie's own words - "an absolute banger, and I love it. It’s so brilliant to release a pure pop, upbeat, positive, fun tune. I think it’s exactly what the world needs right now." The video for 'In And Out Of Love' likewise captures the joyous energy of the track, with a display of amazing outfits, high-energy dance routines, and the sight of Melanie C at the height of her pop powers.  

It's a point that is made emphatically on her self-titled new record, 'Melanie C'. Throughout, the modern icon wears her heart on her sleeve in this refreshingly honest collection of dancefloor gems. Channelling a life-long love of disco, electronic music and anthemic pop, it's a journey of introspection, growth and acceptance that is reflected in her choice of collaborators on the project; which range from Nadia Rose, Shura, Rae Morris, Fryars and Little Boots to remixes from the likes of Joe Goddard (as well as reuniting with longtime collaborator Richard "Biff" Stannard"). An artist who’s at home presenting her friend Billie Eilish with a BRIT Award as she is lending her vital voice to the modern discourse on depression, body positivity, and the LGBTQ community, Melanie C's trailblazing influence has never been more apparent.  

21 years from her highly-lauded solo debut, 'Northern Star', and 'Melanie' C' looks set to satisfy lifelong-fans as well as a whole new generation of "Team Sporties." With over 100 million records sold and multiple BRIT, Ivor, Billboard and Olivier Awards under her belt, this nonetheless feels like new, more assured ground for Melanie C - and a glorious new chapter for Girl Power.

'Melanie C' will be available digitally, on CD and on vinyl both in standard edition and as x2 deluxe CD edition with bonus tracks, exclusive coloured vinyl, and special limited deluxe vinyl with exclusive 12” singles 

Posted by Craig Jones