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Saturday 2nd February 2019

My Name Isn't

Release date: TBC Label: Polydor

 

"Rising Swedish export LOVA's new cut "My Name Isn't" is a fiercely inspiring call-to-arms. The track is a powerful message about self-image and self-control, with LOVA declaring her independence from the male gaze." – Line of Best Fit

Sweden’s fastest-rising new musical export LOVA shares a new single entitled “My Name Isn’t” today. The 20-year-old pop singer and songwriter pulls no punches with this empowering female declaration of independence. Over a backdrop of handclaps, echoing guitars, organic percussion, and warbled samples, she announces, “My name isn’t ‘Baby,’ you cannot say whatever you feel like…I am not the things you call me.”

Within this catchy chant, she encodes an empowering message and a call-to-arms.

LOVA comments, “It’s nothing new that we women are tired—tired of living in the background of men, tired of having to raise our voices to be heard, tired of feeling afraid late at night, and tired of always adjusting for men who cannot keep their hands and mouths under control.”

 

Her delivery gets even louder, and the lyrics cut even deeper on her forthcoming new EP.

LOVA adds, “It’s a voice for all the strong but incredibly tired women, a call for the world’s attention and a call to all men”. 

LOVA emerged as Sweden’s most in-demand new musical export in 2018 with a combination of truthful and thought-provoking lyrics and massive melodies. Following the arrival of her debut EPScripted Reality, she quickly garnered the praise of The GuardianIdolatorEarmilkHillydilly and more. Not to mention, P3—Sweden’s biggest radio station—named her breakthrough single “You Me and The Silence” as its “most played song of the year by a Swedish artist” as cumulative streams totaled over 4 million and counting. Additionally, she received a nomination in the category of “Best New Artist” at the P3 Guld Awards—Sweden’s equivalent of the BRIT Awards. Plus, YouTube Music proclaimed her an “Artist to Watch” for 2019. 

This year, she’s providing a powerful perspective on pop with a purpose.

 


Craig & Scott

Posted by Craig Jones